The 2nd Partners with Ulta Beauty to Expand Men's Skincare & Grooming Marketplace

We are thrilled to announce a major milestone for the men's personal care industry: The 2nd has officially partnered with Ulta Beauty to bring our curated portfolio of men's skincare and grooming brands to their national marketplace.

At The 2nd, our mission is to redefine the modern men's personal care space by exclusively partnering with premier brands that utilize clean, modern ingredients. By joining forces with Ulta Beauty, a premier retail destination, we are accelerating our shared goal to actively build and expand the men’s personal care category.

Featured Launch Brands: Oak Bishop and Vintage Noon

For this highly anticipated retail launch, we are bringing two of our leading brand partners to the Ulta marketplace:

• Oak Bishop: A massive thank you to Tony and the Oak Bishop team for their commitment to high-quality men's grooming essentials.

• Vintage Noon: We extend our deepest gratitude to Marco and the team at Vintage Noon for their continued partnership and shared vision for modern men's skincare.

It is an honor to take this next step alongside founders who are equally dedicated to the future of this industry.

A Collaborative Future

Bringing this partnership to life took an extraordinary village, and we want to thank the entire team at Ulta Beauty. Their support, guidance, and enthusiasm throughout the onboarding process have been phenomenal.

This is just the beginning of our expansion. Thank you to our community for being part of this journey to make men's personal care a priority.

Jack Llewellyn-Karski
Founder & CEO, The 2nd