Our Partnership With Nordstrom

Let's talk about a big step forward for The 2nd and for men's grooming in general. We have officially partnered with Nordstrom to bring our curated portfolio of men's personal care brands onto their marketplace.

When you're building a skincare routine, trust is everything. You need to know that the products you're putting on your face and body actually work and use safe ingredients. That's exactly why this partnership matters.

Why We Teamed Up

At The 2nd, our mission is to be the curated destination where men’s personal care comes first. We partner exclusively with brands that utilize clean, modern ingredients. Joining forces with Nordstrom allows us to bring this vision and these high-quality brands to a wider audience. Nordstrom shares our commitment to quality and innovation, and together we are poised to set new standards.

This collaboration accelerates our shared goal to redefine and champion the modern men's personal care industry. It means our meticulously curated portfolio is now available to a much larger group of guys who are looking for straightforward grooming solutions.

The Brands You Will Find

We launched this partnership with an initial group of excellent brand partners. These brands include:

• Cardon

• Mistr

• YCODE

• Oak Bishop

• Firsthand Supply

• Poth
  
• Dividends
  
  
• ElliotCole
  

• Apostle (Coming soon) 

Since that initial launch, we have continued to expand. We had a robust pipeline of new brand partners lined up, and we are constantly adding them to our collection on the Nordstrom marketplace.

What This Means For Your Routine

Navigating skincare can feel complicated. Our goal is always to make it simple. By putting our curated selection on a legacy platform like Nordstrom, we are making it easier for you to find products that use clean ingredients and get the job done.

Whether you need a daily cleanser to wash away dirt and oil or a lightweight moisturizer to protect your skin barrier, you can trust the lineup we have built. This partnership is just another way we are working to make solid, effective grooming accessible to every guy.